Photographer and creative director Ashley Church caught up with S E R U M over email for chats about her latest Exhibition ‘You Give Me Fever’ which is on at Hunters & Collectors in Wellington this February. We talk about her working relationship with dear friend and true artist Xoe Hall – when these two creative forces combine they become Fever Hotel, specialising in clothing design, photography and styling which you can check out HERE. We also talk about the legacy Hunters & Collectors has made for Wellington fashion.
SERUM: How did Fever Hotel come about?
A: We had been collaborating for years, Xoe and I would often photograph Xoe’s rad clothing she would make or decorate. When we got over submitting our work to other publications… we decided fuck it, we’ll make a blog and publish ourselves.
SERUM: Who are Fever Hotel?
A: Ashley Church & Xoe Hall.
SERUM: What does Fever Hotel do?
A: We do whatever inspires us at the time. But mostly it’s Xoe decorating second skins with me photographing them how we want to and we get our friends to model for us. We also feature artists work & have vacancies for artistic submissions!
SERUM: Is Fever Hotel you’re main hustle or side hustle?
A: Side hustle, not really a hustle though, it’s chill. We do what we want when we want to, and do our best to disregard social media pressures or norms.
SERUM: How would you describe your photographic style?
A: A bit sassy, a bit sexy and I am obsessed with eye popping colours and shooting against the grain. And I love juxtaposition.
SERUM: What other jobs/creative passions do you work on?
A: My own thang Dinosaurtoast, which is photography & creative direction and me and my partner recently bought a house, so a lot of house renos too!
SERUM: What have been some of your favourite or more memorable projects to date?
A: Such a hard question, because I love all our collabs for FH, every one of them is different!! Both Part 1 & 2 of the Heartbreak Double Feature – we went all out with lighting, set design and everything. They were rad to shoot and had us punching the air in excitement.
SERUM: What is it about working with Xoe that you would say makes Fever Hotel special to you?
A: Fever Hotel can only happen when Xoe and I work on shit together, because of the way we collaborate, ideas just come magically and sporadically. That’s the beauty of Fever Hotel. We do what we want, when we’re in the mood. I think we don’t try to force anything, if it feels right it feels right and we know. So if your working on something and it feels right, keep going!
SERUM: How would you describe what Hunters & Collectors means to Wellington city and also the connection between H&C and Fever Hotel?
A: Hunters has been around since before I was born, it’s an integral part of Cuba Street & Wellington cities fashion history. Hunters as been helping people express themselves for years via fashion! Chrissy and Charlotte, at Hunters, have always supported Fever Hotel – letting us do window displays, Xoe has hand painted their stairwell with a rad dragon and has many hand decorated items for sale through the shop! Love the collaboration and inclusivity for artists and especially now there is an exhibition space upstairs!
SERUM: What are your top 3 creative inspirations that give you fever right now?
A: Insanely bright colours, neons mostly. And I love when shit matches.
Glitter, forever glitter.
And anything a little bit weird, over the top, and 80s.
SERUM: What are some projects Fever Hotel are looking forward to in 2019?
A: Right at this moment – our You Give Me Fever Exhibition… Xoe’s got heaps on the go at the moment, and I’ve got some rad ideas for photoshoots! Will keep you posted!
SERUM: Describe a work day in the life of Ash.
A: I get up have my breaky, hang out with my 2 pups and husband. Drive 10 mins down the road to work, TeacherTalk, where I am a marketing gal! Xoe and I work at TeacherTalk together! I get as much done as I can. Head home, walk up a hill in Porirua, if I’m feeling creative I’ll work on a project, or plan my next idea / shoot by making a moodboard on Pinterest! And usually end up reading a good book and going to sleep waaay too late.
SERUM: What are some things you do to keep inspired as a creative professional?
A: Hang out with other artist friends. I give myself space to come up with new ideas – I don’t force it. Listen to music, go to gigs and watch music videos! I also watch films and read a lot. I also do things for my well being, like hangin’ out in nature!
Follow Ash on Instagram.
There are still a few limited edition framed prints available for purchase. You can DM her email@example.com if your interested.