THREADS: AUCKLAND DIVERSE with SIAN KOLOSE

Culture, Threads

In this T H R E A D S shoot I linked up with Sian Kolose who, at the time, had her online shopping mecca Hunting Ground Store still in incubation with her sister Tina Kolose. For this shoot, we put together a list of the dopest models we could source, then set about shooting them. I realised while putting this portfolio together just how busy we got – 16 models, two days, one make up artist, two cameras, one stylist (Sian), one photographer (me) and K’RD. 

Models included Luke Collins, Maia Te Hira, Anny Ma, Suha Wahab and Sarah Hindley, Max Robinson and Tina Kolose. Blaze the Emperor, Bryson Naik, Tony Douglas, Blu, Shajal Singh, Tashi Levitt, Arlena Teiho, Leah Pao, Bheilee Okesene, Felicity Aroa.

EXPERIMENT

Working with Sian was a really fun experience, I particularly enjoyed the collaborative freedom I had when working with her.  Two examples are getting Tina to hop into the trolley as well as contrasting Tashi’s white satin skirt with the dirt from the car park; also the darker tone of the material soaking up the fresh water (it had just rained) from the puddle. (BELOW). Being my first shoot of this scale, working with Sian gave me the confidence to try new ideas out. 

STREET

REFLECTION

PRE-LOVED

Recyclable fashion is a good way to combat the humongous waste issue that human kind face remedying today. Having the skills to re-work an old garment and make it new, or the eye for how to pick a garment and make it seem new is an ever-growing/required skill and, as we continue to throw material into the earth – like we don’t understand some materials like Nylon take around 20 years to breakdown- we must incorporate reusable fashion into our basic shopping vocabulary. ** Disclaimer** to the Salvation Army in Glenn Eden – this does NOT excuse you charging 70$ for a shirt someone dropped off while throwing away rubbish and other household goods, then telling customers on a low budget ‘well that’s what it costs in Ponsonby’. Just saying… Not really I mean it… Please stop dousing the thrill of op-shopping with your inflation excuses!

ELEMENT

This year, Rihanna did a shoot for Garage Mag, shot by photographer Deana Lawson who specialises in taking photos of subjects in their home, in what she describes as ‘their domestic space’. Shajal (BELOW) used to flat above the shoot location – Hero Sandwich House – in Auckland so was certainly in her natural space. I would like to explore these themes more in future work – especially in domestic settings. 

MOTION

Movement is another aspect I noticed when reflecting on this shoot, these models had their stance on-point and I also liked to encourage the energy and sense of action with my angles. (Shout outs Blaze The Emperor). 

BRYSON X TONY

COLLABORATION

Tony Douglas is someone whose style I noticed after moving home from Perth in 2011, he was DJing at an underground bar in Wellington as one half of Calm The Fuck  Down aka CTFD. During this shoot, a film and photography guru himself, he taught me to set the meters properly on my external flash. (Blush face emoji).

DIASPORA

Joan Smalls took part in this interview with the Business of Fashion addressing diversity and inclusivity last year. She said “It’s interesting because of my background I come from an interracial family and my household has every different shade and in my world I’ve always seen it as inclusive so coming to New York and making a career modelling they reminded me ‘what we see you as’ not who I identified with”. I think as women of colour, Sian and I brought that sense of diversity within the world we see to the shoot; it’s something that I feel proud of upon completing the project.

HERO SANDWICH HOUSE

CULTURE

Cultural diversity in mainstream media and the importance of seeing one’s self reflected on TV and billboards is an agenda in my work that I hold dear. Growing up as an ‘other’ in New Zealand, it was very earlier on in my exploration of myself, then my work as an extension of myself, that I have consistently focused on culture and identity. Juxtaposing the confronting and contradicting elements that happen when east meets west in my compositions is something I will continue to do. There have been movements and collectives in Auckland like Milkshake Models, Dynasty, FAF SWAG and photographers like Imogen Wilson who have also pushed identity boundaries – I’m only excited to see what the future brings for Kiwi creatives and brown children who can see themselves positively and accurately reflected in the media. 

MERCURY PLAZA

Mercury Plaza is definitely a popular Auckland location for food and photos. The food court there is due to close, but I hope it reopens/moves somewhere else cause for me – South East Asian food is what helps me hold on to small pieces of Malaysia and remedies the sense of feeling homesick all in one $10 meal! 

There are more shots from this shoot on Instagram

Author: Tayi Tibble on Poūkahangatus & decolonising the mind

Culture, Interview

22-year-old Tayi Tibble has recently graduated her masters and published her first poetry book titled Poūkahangatus. It featured at number one twice on the Unity Books bestselling list and was the first book of poetry to claim the number-one spot since Hera Lindsay Bird in 2016. It was reviewed by Jenna Todd for the Spinoff Papercuts Podcast: as havinga freshness, a naughtiness, and an incredible cover”.

Fresh and naughty with incredible ‘covers’ are themes brown girls are universally loved and recognised for. Being a scholar and unapologetic poet published straight out of uni sets this brown girl apart. I knew Tibble and I would get on because she goes by ‘Paniaofthekeef’ on Instagram. I knew because she went to Aotea College near where I grew up in Wellington and because she came to our interview in brand new Fila sneakers with a platform that made her outfit just drip [LIKE].
“I’m like a gangsta bitch but I remember being a teenager and being real shame about that like dressing real twee,” she says. We talk about being unapologetically who you are in 2018 and what decolonising the mind means to her as well as what being an urban Māori means today. We talk about how much harder women of colour have worked to get into positions of significant power and how important it is to keep pushing that kaupapa so our daughters and sons can dream a bit bigger, aim a bit higher and feel a sense that achieving those dreams are possible for them too.
For Tibble leading by such a high example is a pressure and a privilege – and a platform she’s intent on growing. “People will often ask me ‘Oh how do you feel about being a Māori writer?’ in reference to the fact that Pākehā people don’t get called ‘Pākehā writers.’ I’ve also encountered other Māori writers rejecting that label, saying that they aren’t or can’t be ‘a Māori writer.’ They’re just a writer like everyone else and I get that but…. I don’t really fuck with that. I’m a Māori writer. In my mind that’s undeniable and inescapable, and it’s important that I embrace that.

SERUM: So you embrace the responsibility?
TAYI: I have to. Cause I can see the detriments of not doing it, the detriment of not having role models, or people to walk the path before you and guide so….so yeah you have to there’s too much on the line. Too much too lose – but so much to gain too.

SERUM: Do you feel there is progress happening in New Zealand in 2018?
TAYI: Yeah I do. You have to believe right, in order for it to be realised. I think more and more people are becoming aware of inequalities and have the right intentions at heart. I think most people want a better and fairer more creative New Zealand. But I also think we could be further along. ..Okay I’ll tell you my Don Brash story. So I was at Hamilton Press Club. I was there because Vincent O’Malley, he’s a Pākehā historian and a really cool guy – he’s doing a campaign to teach Waikato wars in schools – so he gave an address about that and I was like sweet, sweet, thinking we’re just going to have a fancy lunch and free wine, but then the floor was opened up to Don Brash to reply, and he starts popping off as per usual saying things like Waikato wars? What about Māori on Māori crimes? [Laughs] Just being Don Brash. The thing with Don Brash though – is that I feel sorry for him, because he can’t imagine a different New Zealand. He can’t imagine anything outside of anything he knows or what he thinks he knows. I honestly just think that everyone needs to take some time and just imagine what New Zealand could be like. One of my fav quotes is from Lana Del Rey – I don’t think it’s from her but she said it and it’s: ‘Life imitates art’ which is why we need to put more positive brown art out, and then society’s attitudes will follow – we have to be able to imagine a better New Zealand. Which is why it’s so important to have brown people leading the discussions, curating the art, directing the festivals and writing the media. See I’ve done interviews before where I just feel myself clam up because I get the feeling that the interviewer is not really listening to me, they’re listening for something and it’s that extraction, exploitation even, that’s actually real dangerous and uncool. If you want to talk to me about my work you have to meet me at my level. Like this conversation we are having now is really cool, like you get it and so I can talk openly about this sort of stuff without feeling like I’m educating or protesting.

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Tayi Tibble. Photo by Ebony Lamb.

SERUM: For me I just don’t want this to be a phase where people of colour stories were trending between 2015 to 2020 like I think it’s important to keep pushing for that.
TAYI: Yeah…I worry about that too. Like in my own situation, with winning The Adam Foundation Prize and with the release of my book, lots of literary people and literary communities have been hyping me up. Of course because the work is good, but also I think people get behind me because I’m young and brown and cool, which I definitely appreciate, and everyone should definitely be supporting young brown artists and writers, but at times I do feel weary of the attention I get from predominantly white institutions. I don’t want to get played out, I listen to ‘Crop That Back’ by Coco Solid everyday, because this writing and arts administration gig is actually what I want to do, and I take it seriously. Which is why brown women need to get into positions of power so we are helping people get up, leaving the doors open behind us, protecting ourselves, our stories, history, trauma and writing our own narratives. Ensuring that those narratives are either healing, validating, or aspirational.

Poūkahangatus was written over the course of her last year of studying, as an academic and self professed nerd she says she has always loved history and stories of World War II.
TAYI: I like World War II stories – my Granddad was a Dutchman who came to New Zealand escaping the war and my Nana was a beautiful East Coast wahine who had to send her brother, cousins, lovers off to war after they joined the 28th Māori Battalion. After the war, she moved here after to Wellington. I grew up listening to, and loving all of these stories about the war, the sacrifice the adventures. Lot’s of soldiers who enlisted went because it would be an adventure, for most of them, the only way they would be able to see the world. And there’s heaps of Māori in Italy, like Florence – heaps of the Italians fuck with Māori hard cause of the war, that interconnected history. Māori soldiers fell in love with Italian women. It’s crazy to think about how the war dispersed us and where all the lasting presences of Māori really are…

SERUM: I wish we got taught these things more man.
TAYI: Yeah you don’t get taught that, you don’t get taught shit. I feel like brown woman in particular are carriers of knowledge like that, but we have to make an extra effort to educate ourselves amongst all these Pākehā-biased narratives.

SERUM: Yeah I just caught the end of a National Radio interview with Jacinda Ardern talking about repatriation of soldiers from Malaysia only happening now.
TAYI: That’s like a big thing in Māori tikanga – bringing your body home to your family, to your tūrangawaewae – that’s one of the saddest thing about the war is that bodies can’t go back to their family.

SERUM: What do you think it is about Poūkahangatus that people love and want to have more of?
TAYI: Just the politics in it – the cultural elements and identity elements. It’s fresh, and it’s prioritising and giving value to an urban, brown existence and experience. For example it references, Kim Kardashian, The Pussycat Dolls, Aaliyah, Rihanna, where one might, I dunno Pākehā writers like Bob Dylan and Leonard Cohen right? The thing that I have noticed is that the brown girls who read it get it, so they don’t have to pry or ask too much about it – they’re happy to have it exist and they can relate to it, how it is on the page. Pākehā people on the other hand are really really curious. I’m glad they’re interested and want to know about it and can see it’s value, but I also get the feeling that it’s possibly their first time coming into contact with Māori literature, or these kinds of Māori stories.

SERUM: Which is…
TAYI: Fucked….but it is what it is I guess. I don’t think I’m doing anything super unique.

SERUM: But then you are… It’s cool that this has been created for younger brown girls to look to and connect with you know?
TAYI: Yeah I think that’s something that Pākehā really underestimate is how underrepresented people of colour actually are. Underrepresented or misrepresented and it’s erasure, and that’s a tool and violence of colonialism, cultural erasure, being black marked, or smudged out. I think that’s a large part of what my book is about, representation. You have to be able to see yourself in media and literature, and if you don’t you’ll relate to whatever role models or things you’ll see on the television who look like you, and they might not always be healthy ones. Like growing up I was like ‘I’m Jade The Bratz Doll!’ and ‘I’m Nicole Scherzinger!’ cos they looked like me the most, and that’s why I’m a crazy big lipped bitch now. I just think it’s really violent to not be represented and I don’t think Pākehā can’t even comprehend this because they just see themselves all the time. I’ve discovered in literature, this little weird attitude that some people have that, almost looks down on people who write from their own lives, cos writers should use their “imagination” or something like that, but again, I think that attitude is situated in a position of privilege. The privilege of having always had every multifaceted aspect of their existence validated in books, films, on screen, whereas people of colour are still having to legitimize their existence across a range of platforms, just to be able to live.
But yeah the best part about this whole experience and having my book published is all the messages and support I get from brown woman. When I get them I’m like yes, this is what this is all for! They give me the most validation and encouragement than I get from anywhere. I read those messages and I think, this is all I need, I don’t need awards or fellowships, or widespread media, just community and connection…. But then I have this secondary thought which is if all these girls were in the positions of power and influence, the curators, the directors, the editors, the publishers, then I’d be totally set lol!

Poukahanganatus

Poūkahangatus featured at number one twice on the Unity Books bestselling list.

SERUM: So what does the term urban Māori mean for you?
TAYI: I think it’s about encompassing both the modern world and the Māori world, and accepting and being comfortable with the tensions that living in both these worlds produce. I was born and raised in Wellington, but I have always known that I was really from Te Araroa, Gisborne, Ngāti Porou, and Te Whānau-ā-Apanui.

Being Urban Māori is tied up with a lot of ideas about being disconnected, separated or disenfranchised. A lot of people read the book and imply that to me, but I just don’t really feel like that. I feel very millennial, logged in and high-maintenance whilst also feeling very Māori, compassionate and communal. They don’t have to clash at the the expense of one another. They can coincide and coexist, and Māori have been living proof of that for generations.

SERUM: I guess navigating that space…when you put all the labels aside we’re all still women, you know we got boobs we get our period, for you as a woman, how do you navigate that balance to allow the two to coexist?
TAYI: Well I certainly haven’t always felt comfortable about my identity as a person of colour or as a woman. I definitely had to go through all that dumb shit like wanting to be white and acting white because I grew up in a lot of white spaces, or feeling like I had very little agency over my body, but a whole lot of shame about it. I guess for me my cultural identity and my identity as a woman are completely entwined because my role models have been my Mum and my maternal line. I feel like I only recently was able to embrace myself as a woman when I embraced my mana wahine, and that’s what makes me feel really sexy, feminine and empowered. But identity of course is fluid and a constant journey. But I’m still on a personal journey of decolonising my mind. I didn’t grow up with strong ties to my marae, I’m half caste, I’ve had to teach myself about myself.

SERUM: Some people don’t like that word aye..I guess it is old school
TAYI: It is! It’s awful and dehumanising to split a person into fractions! When I think of that word, I get an image in my head of being split and split again to the point where you just shimmer like glitter. But I feel like I’m still negotiating that word with myself, which I think as a mixed-race Māori, I have a right to. And it’s significant to me because I’m the half caste daughter, of a half caste daughter, who in turn was the half caste daughter of a Māori woman and a Pākehā man who moved to Wellington. So we’ve been here for generations. I’m four generations away from the time where my line lived on the Papakāinga. I didn’t grow up immersed in tikanga or te ao Māori but I was really lucky to have a biracial mum, who had already gone through life looking like she did and living in a white setting. So my mum really knew how to be a mum to me and help me navigate all of that. Her own Mum was really assimilated, Christian and submissive, as woman were during her time, and so she didn’t guide her or bring her up Māori. My mum made a very conscious effort to teach us what she could about our history and where we come from. The internet really helped with this! Another example of Māori and modernity coexisting beneficially. But my Mum, she’s really woke – my mum’s been woke before woke was a term.

SERUM: You see, that’s what I’m saying! Woke is a term but conscious women who have been through hardship and then ascended to a level of deeper understanding, have been here, for time.
TAYI: We’re woke because we have to be. It’s the only way we can exist in this world with dignity. It’s what really helped me come to terms with my identity; learning about our history, colonisation and piecing the puzzle together as to how we got here, and why certain things have happened..all effects of colonisation that are still very present and real. Once you notice them, it’s undeniable. And the longer we pretend that colonisation is in the past and not a real growing, shifting entity, the more affect it’s going to have. The only way we can decolonise or actually move on is confront it and talk about it, and have people of colour leading those conversations.
You can buy Poūkahangatus here.

Cover photo by Ebony Lamb.

Interview: Introducing KVKA — “All Black Range, Malcolm X Knew Better”

Culture, Music

Speaking about his song ‘La Musica’ produced by Tony Douglas, Hamilton resident Mukuka Simwinga aka KVKA says, “I feel very strongly about the new age slavery, it’s like where Africans and minorities have got to a place where white people and other people don’t have to put us down because it’s like self hate. So when I say [in the song], ‘where gold chains make slaves look better, all black Range Malcolm X knew better, gold chains swing just to lynch me better’, I’m saying we’re doing this to ourselves; it’s to a point where all we care about is, ‘oh yeah I got ice on my neck and I got the new whip’, and you’re not thinking about the fact that back in the day your ancestors would never wear that chain around their neck, they’d never do that because they know exactly what it means. It’s like they work so hard to get free and then we put chains back on ourselves. It’s something I have to work on as well. I say ‘nigga’ sometimes. I say all the ignorant stuff. But I think it’s something, where we need to get to the point, where we can battle it and not just sit down and say, ‘Oh yeah our ancestors helped us to get free — because we’re not free. Corporations are still above us and everyone’s not at a place where everyone’s equal yet.’

With KVKA hailing from a family of musicians and poets, he draws inspiration from his brother listening to Otis Redding, the church, and “my mum, when she’s was younger, used to write poetry as well. So it’s kind of like everyone in my family is creative. I sit down and try to absorb all the creativity around me. My sister was a big influence. She went for this poetry slam and won. She was on Drew and Shannon Live and she had an episode on Both Worlds — I realized through all that stuff that I could actually do something with it instead of it just being a closet-type hobby”.

Never having had a build up into the scene that was public, he instead worked behind the scenes until he sprang into the spotlight with his video for ‘The Zone’ which was filmed by YouTube based channel Visual Base TV. This produced a snowball effect which landed him on the doorstep of Tony Douglas’ house in Hamilton. Literally. Drenched from walking in the rain after church one Sunday, they’d arranged their first session. For now, all we can say is that he plans to continue rising up the music leader board. KVKA, who is of Zambian descent but New Zealand citizenship, has immersed himself in the influence of his family, friends, Hip Hop and most notably his own self awareness — it makes him an independent thinker and somewhat explains his impeccable lyricism, wordplay and sound. He says, ‘I don’t want to just be a rapper, I want to change the whole culture of New Zealand rap. And it’s really awesome because I’ve been sitting here and listening to all these underground rappers from New Zealand I never knew of, there’s Mikey, Third3ye, Diaz Grimm, everyone’s starting to change the [music] culture from New Zealand — and no offence to anyone, like I love Scribe, but from Scribe to be[ing] more universal with the world — but still keep our authenticity — I’m proud to be in New Zealand and be apart of what’s going to happen. Personally, I want to be right at the front, leading this new generation of underground to the world.’

WDYFILWHH had the chance to Skype KVKA and get a closer sense of who he is and what he’s about. It’s no doubt that this is 27 minutes worth listening to. While you’re at it, you can get a bit more acquainted with KVKA’s music on his SoundCloud as we patiently wait for the release of his début EP L.O.E.S, out on the 1st of November.

Interview: Thirty Minutes With Ta-ku

Music

Perth based producer/beat maker Ta-ku doesn’t drink, smoke, take drugs or even make beats for a living, he does it after dinner, before bed as a side project. He has an out look on life that seems as progressive as his music considering recent heavy weights to hip hop, like Kendrick Lamar or Oddisee renouncing drugs and the party life because, religion, health, keeping a straight head while focusing on work and music.

It seems Ta-ku was onto something the rest of us have ignored all along. But more and more people are retracting from peer pressure to conform in favour of personal progress and simply enjoying the creative work itself.  Despite leading what he calls a ‘regimented’ life he still manages to work on tracks like ‘Cake’ for @Peace, remixes for Flume or feature artists like JMSN; lets not forget his own 50 days for Dilla two-part release or the project he did with Home Brew’s Haz where they went back to back in June 2011 posting a beat a day. I got to sit down with Ta-ku at The Bird in Perth and talk beats, music, life and hip hop. Perth has such a nurtured beat scene with regular events like the Beat Lounge or Boiler Room TV  – Ta-ku is an exciting example of the good music that grows there. In 2013 he began his own label, Sunday Records,  with the intention to support fellow beat makers by providing them access to a bigger audience. He says there’s so much talent out there but people are still hiding in their bedrooms, which he wants to change.

Baby Mamas Club raises a fist for colored women in NZ

Culture

“Don’t you know, we’re talking about a revolution sound, like a whisper” — Tracy Chapman

Producer Mia Marama and Director Hanelle Harris are the duo behind a recent TV series called The Baby Mama’s Club. Unique in the way that it captures the lives of four young brown women from New Zealand, humorously linking them together on a quest to hunt down they’re children’s father Johnny who is missing, the series proved critics wrong when they said it was unoriginal, boring and no one would watch it. This criticism came among other concerns it wouldn’t sell and was therefore unworthy of a funding investment from NZONAIR.

Determined to execute their vision the pair self funded the pilot episode before receiving a $100,000 grant in the 2017 NZONAIR funding pool. “Our audience came in droves” offers Harris. Attention toward its potential came after the pilot episode racked up over half a million views.

“Let’s be real, we were probably one of the strongest applicants for that funding round – we had views on one pilot that amounted one projects total views in a season,” says Harris.

The pair are proud of their progress but plan to keep pushing representation of minority communities in mainstream NZ media. For Baby Mama’s Club the pair said TV executives didn’t interfere too much with their creative vision.”We were really privileged that the broadcaster was hands off but we’ve got really great executive producers at South Pacific Pictures. They’ll give their advice which comes from a raft of experience from making so many TV shows and they’re considering the budget and the feasibility of what we wanna pull off.. in the end I don’t think we cut anything really that I wanted to keep.”

“We’re so grateful for the support and people really need to understand we can’t do it without them, we don’t have the power. When people are asking us for season two or more episodes they need to really hear us when we’re saying the power’s not in our hands, its really in their hands. They need to be active and fight for it and hear us when we’re saying we have had to fight harder but it is a battle, we cant do it on our own,” says Harris.

Mia says “In order for us to be enabled to make anything as brown people it has to become a media sensation, so like Hanelle said, comment share post about it talk about it and support the kaupapa”.

“We have been able to prove to the primary broadcaster in the country that there is an audience for Maori and Pacific Island voices and they’ve come in droves, our audience has come in droves and TVNZ have been wonderful not only have they platformed us they’ve put us front and center.

Villette and Baby Mama’s Club cast at series premier, TVNZ December 2017

“Representation matters because it validates us as a people that should have an equal voice in society and when you don’t see yourself in media you are therefore an other and being an other means your voice doesn’t get heard and when it is heard….it doesn’t have as much weight…

It really is on that psychological level, you really are grooming the perceptions of people when you’re saying these are the faces that represent New Zealand that is what you are saying, when you are constantly seeing white faces on New Zealand screen you are telling the next generation, this generation, the one before it, that this is what New Zealand looks like and we know it’s not true,” says Harris.

Producer Mia Marama points out “As Polynesian peoples, story telling is a very natural and integral part of our culture, something that’s been happening for generations and generations so whether we’re channeling that in the media, music, film, television it probably hasn’t been done more because of opportunity, but I don’t think that limits us — as people we’ve already shown we’re resilient now we just need to continue to fight for those opportunities so that we can share those stories to a global audience because it’s clear now that people want to see it.

“Once Were Warriors, Whale Rider, Boy, Hunt For The Wilderpeople, these are films that have made millions and millions of dollars so the fact that we’re still trying to prove our ‘diverse’ stories can make money is tiresome.”

Hanelle says “I don’t want to be comparative to mainstream media, my goal is to be better than mainstream media in New Zealand and to be getting the money, not based on the fact that we have this cool, hip, niche audience but based on the fact that we’re fucken good and everyone likes it, and that’s the point which is that white people do love our show, they fuckin love it and I think there are actually white New Zealanders out there that agree that the New Zealand we see on TV is not the NZ they know and if you live in Auckland that’s definitely not the NZ that you’re seeing every day”.

In this interview for Ryz FM and The Plug they discuss NZ MUCIC, RACISM IN NEW ZEALAND, FEMINISM, TALL POPPY SYNDROME, HATERS, YOUNG FATHERS, and THE NEED FOR MORE genuine BROWN MEDIA & more.

LISTEN TO THE INTERVIEW:

https://audioboom.com/posts/6559807-the-baby-mama-s-club-interview-by-aleyna-martinez

Watch Pilot episode HERE.

NEW: Villette releases Drip Crimson mixtape

Music

2017 has taught singer, songwriter, producer Villette that those working with you have to put as much effort into your product as you do, otherwise, they have to go.  To-the-point. Timely. Strong. This year the 22-year-old Samoan Chinese talent from South Auckland has been working super hard at her music — which can be an unforgiving environment — so she has to sometimes make tough calls to protect her brand.  She’s learned the hard way she can’t tolerate those that can’t give 100 percent and more.

Key moments include a feature on the smash web-series Baby Mama’s Club, releasing her mixtape and touring Drip Crimson alongside a new lingerie series — of which the first set is called ‘If You Go’ — “That song is about feeling powerful, you’ve just broken up with someone or you think someone’s going to leave or you don’t know what’s happening in the relationship.”

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“I feel empowered in that song when I’m saying fuck whose in your phone, fuck that other girl, I feel empowered when I say that so I called it If You Go because that’s one of the most powerful songs on the mixtape. She says the plan is to release lingerie with every project she does.

“This mixtape is pretty heavy and the new EP that’s coming out in January is going to be more about how I feel right now. It’s going to be more upbeat, more definitive more melody lead RnB”

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Villette says, “This mixtape’s been going on for about 11-months but I’ve been working on new music during that time.” Drip Crimson is available on SPOTIFY and  most platforms.

How have you found working at the industry level cause I remember when you played at the Greenroom and were booked via Facebook messenger..

[Laughs] The good old days when things were simple man, I miss that, nah I still get booked for some shit via Facebook, low key I still do it, I’m not ashamed of it.

And there’s a lot of love in those shows.. 

That’s where my people are like that’s just where I can really see how people feel and it’s different when you get asked to play a show through a booking agent cause you don’t know if it’s completely genuine or not or if it’s for marketing purposes and stuff like that so there’s a question of,  if you want to do it or not, if it’s genuine, and then you have to think about your integrity as an artist; whether you should be playing that kind of gig or if its solely for the money and that’s where I’m at at the moment but I’m lucky to have booking agents who are my friends as well, so they know my values as an artists and they know where I stand.

… I think there’s a misconception because I still don’t consider myself in the ‘industry level’ yet, I still see myself as, in the beginning phases, for me I feel very early in my career and I feel like I’ve gone through a lot of shit with industry stuff but I’m learning on a personal level as an artists how to handle that because that’s going to define my success, how I handle these little challenges now, is how I’m going to come out the other end.

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..Lots of people tell you what you should do and how you should handle stuff, but nothing prepares for you when someone offers you something amazing and it’s too good to be true and you take it and it was too good to be true and your like [lols] ‘Ahh fuck I should have listened’.

Whenever an artist gets involved with this it’s because you are that kind of person, you wanna take risks obviously for pursuing being an artist in such an over saturated market right now so..It’s just one of those things that comes with the territory.. but I enjoy it now and I’ve learned to handle it, and I’m still working on how I react to it on a personal level, emotionally react to it.

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So you have to have a thick skin?

Have to. Like I’ve got followers, I’m not afraid to admit that I have fans and stuff like that but I also have my fair amount of haters and …there’s just ..always going to be shit that just comes with the territory, for one person that loves you there might be two who don’t like you, and I get hate messages on Instagram, I have people comment shit that I have to delete it’s really intense and that also comes with being a woman in the industry like people just always critique you on everything and then at the industry level  you’ve got 50-year-old white men telling you what’s relevant and it’s like you don’t know what the fucks relevant, you really don’t.

..When you’re working in the studio you really have to have a thick skin because you have to trust your gut instinct, and that you know what sounds hot and that you know what sounds like you, when you’re trying to put your flavour into something, you have to be really strong and stand your ground and that can make you lose friends, I’ve learned that even recently I’ve lost friends over it.

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Women, I think you’re right I think we do have to yank our personalities out in order to stand there and really deliver a solid performance..

I think that also comes from knowing your self-worth, on a personal level, at the end of the day I’m human, I’ll always doubt myself and always not know if I’m going to be insecure and that sort of stuff but when it comes to business I really separate it and just think ‘no this is my full-time job’ and treat it like that… I really expect great things from the people around me and lately in the last month I’ve just narrowed down my team and thought about like, one strike and you’re out, that’s it that’s all I can deal with. ..And that comes down to knowing your self-worth and knowing that how you handle your business is how other people should handle it [laughs] it’s simple,  but it’s taken me so long to realise that.

How do you take a loss? 

Oh man it’s hard, maybe at the beginning of this year I would have cried and been real fucking upset; lashed out at everyone around me, lashed out at my mum, even though she has nothing to do with it.. but it’s because it’s just like.. I struggle to talk about my emotions unless it’s in song so I just am that way …I’m going to fuck around and piss people off ..I still am that way… am still going to fuck around and piss people off but now I handle it better and I see it as: I fucking love losing now, failing is great to me. I’m kind of like, ‘Come the fuck on!’ because I’m in my twenties now I’m 22 and this is the time to try shit and fail at shit and know what you’re good at.

 

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And Hamilton, you grew up there, was any of your creativity made there? 

[There were] a lot of experiences. I did most of my growing up in Hamilton the pivotal moments in me teens were all there, my first boyfriend was there, my first everything was there lets just say that…a lot of my lasts were there as well cause when I moved here I was like I can’t do this shit anymore, I met a rapper over there as well and that was the first time I went in the studio, properly recorded, and that’s the first time I realised it wasn’t as easy as it looked, but I thank him for that experience because it made me realise that I wanted to work hard.

Catch more of this interview on Ryz FM. 

 

 

A GAME OF SKATE with Too’OnPoint

Culture, Interview

One brief decider using paper, scissors, rock, then twin brother Shingi Murare kicks off a ‘Game of Skate’ match versus his brother Muche, the pair known as Too’OnPoint  meet me at their local park in Flatbush, Barry Curtis Park. 

ALEYNA: So you guys grew up around here? I’m filming you.

SHINGI: Oh shit, yeah we did, we grew up like…. we’d skate 20 minutes down the road before they built this, everyday after school. Weekends I’d be here  first thing in the morning. It’s still probably one of the best skate parks in Auckland, but we didn’t have that much back then…Til we begged the council.

ALEYNA: Who’s we?

SHINGI: Like a lot of us, like the local skate shop as well

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ALEYNA: Which is?

SHINGI: Boardertown, my brother works there. So even though I got into music and shit, skating’s still …before I wanted to be a musician I wanted to be a proskateboarder. I was really passionate about it, now it’s just fun like what you do for exercise and to have fun, before, I took it too seriously.

MUCHE: And then it’s not fun.

ALEYNA: When did you come across the show Epicl’y Latered and what did you like about it?

SHINGI: It would’ve been almost 10 years ago now we would’ve still been in intermediate school just learning how to skate then the show Epicl’y Latered was something new and refreshing. You got a peek into their personal lives as well as an in depth interview on skate culture. It put a personal attachment to my favourite skateboarders which intern motivates you to scare you even harder it’s almost like a musician watching their favourite musicians biography you know.

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ALEYNA: So where are you guys from?

MUCHE: Harare, Zimbabwe

ALEYNA: And how old were you when you came here?

MUCHE: Bout 2002, I was seven.

ALEYNA: So you went to school out here?

MUCHE: Yeah, Elm Park Primary.

 

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ALEYNA: Wait where are we?

SHINGI: We’re in Flatbush but we grew up round the east like Pakuranga

ALEYNA: So first memories of skating, how did it start?

MUCHE: Just seeing my mates back in intermediate and my friends would skate and I’d just watch clips of them doing like kick flips and shit skating and be like bro how do you do that.

SHINGI: I got me a little $10 skateboard from the Warehouse and shit, it could barely ride.

ALEYNA: So you loved it that much that  just put up with that? What was the first board you bought?

SHINGI: Yeah for a little bit and then I got like a proper skate board, I think my first one was a Flip, Geoff Rowley.

MUCHE: I think the first board I bought was a Zero cause I loved Chris Cole.

SHINGI: I was real poor and shit so I couldn’t afford to buy a board and shit for over $100, so I’d always cop second hand skateboards…once in a blue moon I’d buy a board.

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ALEYNA: So is this your stomping ground?

MUCHE: Yeah

 

SHINGI: Oi legit, we were probably the reason why they built this park…

ALEYNA: What’s that story?

MUCHE: Um so if you go back maybe a kilometre that way we used to be fucking little shits always just going there  skating up, the shop owners would complain and shit , we’d skate all the local schools, they’d always complain there was like 20 of us and we’d always just go and skate together so they got pretty pissed off about that after a while.

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SHINGI: We even did a petition and they put like 700k into it or something.

MUCHE:  There was like, One News or something came out here when it was still getting built and they got us all to come through and ask, ‘Oh what do you guys think about this park?’ But bro we needed this to be honest like where else were we gonna skate? You’re [the council] not providing facilities for the youth to go kick it at type thing.

SHINGI: And the public transport system is so trash.

MUCHE: It’s hard to get to other parks.

SHINGI: To get to skatepark would take you half a day.

MUCHE: But now it’s like legit, this place is probably a home for a lot of people who have grown up around here, it’s needed.

ALEYNA: So skating, as brothers that’s something that you’ve always done together?

MUCHE: Yeah and my other brother, he’s better than us, he’s fuckin good (laughs).

SHINGI: Yeah he’s fucking good aye, so good.

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ALEYNA: What is it you love about skating, is it like something you can do as a family, as brothers like isn’t some of this shit scary?

SHINGI: It is but it’s fun like ..the risk.

MUCHE: The way I see it it’s like confidence building , if I was gonna go do that 10 right, like that I’ve never done in my life but if I was going to go do it I would probably run up like five times and then come to a point where you’re like I’m actually going to do it this time and that’s when the adrenaline kicks in before you do it and then once you do it, it’s like ‘Oh my god it wasn’t that hard’ and then you go try it again you know but like getting over that mental barrier of  it’s ‘just a 10 stair’ or  ‘it’s just an olly’ type thing gets me, I dunno. Sometime you could be out there trying a trick for a whole fucking day and you’re not going to get it, but you’re still, every time you fall down and fuck yourself up you’re going to get back up and try again you know.

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SHINGI: Cause you want it that bad…

MUCHE: And then you get it one time and then that one time made up for the whole day’s worth of work  you know so yeah it’s a good feeling,

ALEYNA: So do you guys reckon  that define loving something or just your drive and character?

SHINGI: Definitely defines loving something.

MUCHE: Loving something because fuck, you got to put up with the bad times you know what I mean just for those small moments of hope but it’s worth it in the end.

SHINGI: It’s the feeling of achievement that’s so satisfying even if you do something one day you’ll be like fuck ok, if I can do that then the possibilities are just endless

MUCHE: It just makes you like, I’m going to take it to the next level.

ALEYNA: Do you help each other train or learn?

MUCHE: Game of Skate, we should play a gam of skate now…

SHINGI: It’s like what’s that game on the basketball court…Donkey.

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T H R E A D S: Yeezy Season 1 — “Awesome is possible”

Threads

“Were not always in the position that we want to be at, we’re constantly growing, constantly making mistakes, constantly trying to express ourselves and trying to realize our dreams” ∼ Kanye West

11 years after releasing College Dropout, Kanye West is still a revolutionary. He’s still an activist. Rich, but still restless at heart. If he died tomorrow his face would be slapped onto t-shirts and pumped out to the masses stupidly and blindly campaigning against capitalism, just like they did with Che and Dilla. Yeezy Season 1 comes to us via Adidas, but the brand works well, as Pat Ngoho, the 2014 International Skateboarder’s Union bowl champion said:

“There’s really no doubt that Adidas is probably the coolest shoe out there. They’ve just been accepted culturally around the world, in so many different circles and every single time they just do it in a very cool manor, so I’m stoked to be rocking em.”

The pieces in Yeezy’s new line feels like the modern day ‘gangsta’ taken out of the sagging pants cliché. The irony of it all is that Kanye the hated is giving it to the nay-sayers. From the streets to the cat walk, for Kanye, clothing seems to simply be another  facet of his deep and in-tune sense of self-expression. 

Season 1 isn’t made for those who loved College Dropout then got sick of him; his wife, her family or his big mouth. This line is made for those who saw the genius in the production, dating back to the Blueprint, and knew that no matter what he got up to, Kanye the visionary has a plan for hip hop and the youth. The question is, can you see it?

He says “It’s bigger than who I am even in this, you know, in my presence living, it’s about, what did I do to help? I want people to think more, I want people to feel like it’s okay to create and follow what their dreams are and not feel boxed in. I want people to feel like awesome is possible”.

It’s hard to get intentional rips in garments to look like they formed naturally. As aesthetically pleasing as all the ruggedness is, fashion-wise, it is a risk you take if your production doesn’t execute well. From the photos it seems Yeezy wanted it, took the risk, and achieved a good result with Adidas behind him. Season 1 is militant, mixed race, deep, classic, moody, future. It sort of reminds me of that movie Gattaca. But better because it’s a post apocalyptic world designed by Kanye, like a ghetto in the sky. I could see Uma Thurman and Ethan Hawke in these threads though….and that’s why think it works for everyone.

Jahra ‘Rager’ Wasasala — “Sometimes, your tongue is cut out of your mouth at birth”

Culture, Interview

“My name in some countries translates as vessel so that’s literally my job is to be able to transport messages” ~ Jahra Wasasala

Jahra ‘Rager’ Wasasala is an Aotearoa-born mixed-race 23-year-old contemporary dancer, choreographer and spoken word artist who created the 2015 award winning contemporary dance theatre work titled “MOTHER/JAW” in collaboration with choreographic artist and dancer, Grace Woollett.
Winning ‘Best Dance Performance’ amongst others at the 2015 Fringe Festival, the contemporary dance/spoken word theatre work explored themes behind the rituals of passage into young womanhood, the stripped indigenous mother-country in a historical and modern context, and how we must connect young mixed blood to old stolen blood.

Jahra says she used to be disheartened that she couldn’t properly trace her roots back to their origins, and some of that struggle with culture and identity was certainly included in MOTHER/JAW. 
She says,
”I don’t think I’ll ever be able to completely trace my lineage. I think I’m in a position like a lot of people my age who can’t trace/can’t go back/can’t name their people, I used to be sad about it. But I don’t think it’s a sad thing anymore – I think it’s okay. I’m obviously a hybrid and an accumulation of everyone and everything that I come into contact with… Regardless of who I can name and can’t name, and regardless of who I can or can’t trace, they are with me all the time — they influence my work and how I am every day. So I obviously have a very diverse ethnic background, and it does shape me but it doesn’t define me as well”.

Interview: Stussy on Godwave

Music

A revisit is my take on a remix says Stussybeats. It’s an opportunity for him to recreate a track the way he feels it should’ve sounded in the first place.

“I don’t release revisits without making sure the artists are comfortable with it.”

For the past 20 minutes, I have been listening to the original release of Psalms 82:6 by KVKA; comparing the track to its revisit, back and forth, then I missed my cue to repeat; Stussy’s next track played on SoundCloud and got me all types of pleasantly distracted.

‘The First Gate’ instrumental opens with an an eerie death-angel, church-choir sample situation, the kind of emotion that makes the hair stand on end when you know something scary is about to happen in a movie.

“The First Gates sampling idea originally came about when I was thinking about soundtracks and the cinematic effect they have, I like to think of my music as a cinematic approach to the true feeling of a beat…A sort of drug or euphoria that gives you a certain feeling, so the idea of a gothic, god-like sound seemed unique to me, I’ve never heard it done like I planned it before, so I tested my idea out and created The First Gate, as well as the original Psalms outro.”

Nicki Minaj — You thought the Google thing was bad?

Culture, Feature, Music

‘I Get Crazy’ by Nicki Minaj featuring Wayne was my introduction to Onika Maraj. I subscribed immediately. Although she was a new name to me in 2009, she had been going hard in the US for years. And then her Sucka Free mixtape came out and the reference to Lil Kim was there, from the start. “We did that pose to make a statement,” Nicki explained to Jabari Johnson in 2008. 

I subscribed to her flow and her balls, which allowed her to say whatever she felt like in her verses. Her flow was fierce and her bars held your attention; not just with words but flava too — there was no air of ‘token female rapper’ on her. As plain as that sounds in 2014 with the likes of Azealia Banks, Dej Loaf, Chelsea Reject and others today – back then – it was the beginning of a new trajectory in the realms of rap and women. There had been hardcore female rappers before her, but there was something about Nicki that pushed the envelope further and offered a fresh sound; eagerly, I anticipated the release of Pink Friday… The 2008 interview with Jabari Johnson did it for me:

JJ: Do you think it’s harder as a female rapper to achieve?

NM: Yessssss, why you think there’s only been a handful of females in the game the last 15 years. It’s hard because you get judged by the industry and you get judged by consumers, hard, bodied. Like females, we have this crab in the bucket thing, like we never wanna see another female get somewhere, so it’s very hard, because you get critiqued by the girls, boxed in by the dudes…

…Its’ very hard I write my own shit, that’s another thing, people, a lot of the times I work with people and they’re like, ‘Oh you need a ghost writer’? Like, boo, I do this, please don’t get it twisted, don’t get it confused. When I’m in the studio with Wayne, when I’m in the studio with whoever, I fuck with the best of them, come on, Jadakiss, come on, I write my own shit…People say, why you feel the need to say that all the time, I say it because there’s not a day that go by, where people don’t ask me, ‘You write your own raps?‘ and I got to say. ‘Yes fuckface, I do.’

 

Interview: Marek Peszynski — Collecting Moments

Feature, Interview, Music

“You can’t look at Riff Raff or Lil B and say that they’re involved in the Hip Hop movement you know because they’re not.”

What they do is just straight organic, ignorant, albeit fun, party-rap music which has no relevance to Hip Hop culture at all. Apart from the fact that they’re rapping, which I don’t think is enough to constitute them being involved in the Hip Hop movement.”

Marek Peszynski otherwise know as Mazdef Productions is a DJ, promoter and lover of Hip Hop and rap music. His story stakes a claim in Wellington’s clubbing/party-scene history, then extends to Los Angeles and London. Unknown to many, his timeline is a music lovers’ dream; as he humbly goes about his business as a father, partner, DJ.

He is also a collector — of many things and says big purchases must be run past his partner Rose first. But, it is also discovered Marek is a collector of moments in Hip Hop, like the time he spoke to J.Dilla’s mum on the phone after he had just passed away; or the time Chuck D turned down a free Wax Poetics from him; instead the Public Enemy legend hung out for a few hours then eventually paid for the magazine. There was the time he went to LA and gave out copies of the Feelstyle album on vinyl to new friends, as a piece of his culture to them.

This story is a collection of Marek’s epic moments; some are great and some shocking, some are hard and others are really funny. Marek, who lives in Wellington but hails from Auckland remembers being the only guy in attendance at some Hip Hop shows in the beginning of the culture’s existence in mainstream New Zealand music to now, where he says: 

“I love it [new school rap]. At the moment being open minded’s cool. You don’t have to like Lil B or LP but as long as you know the definition between rap music and Hip Hop music then it’s all good. Take Waka or Gucci Mane — that’s rap music, or technically that’s trap music, but you wouldn’t put that on calling it a Hip Hop show, because it’s not. It’s a rap show. Whereas people with craft — your Joey Badass, your Talib Kweli, your Kev Brown — people that encapsulate the culture a little bit more, that’s Hip Hop.” For him, it just so happens that his passion has become his work. He says, there are of course risks in promoting shows, “But there’s a satisfaction that goes with putting on events like this.”

Reflecting on his promoting career thus far he names Action Bronson as one of the highlights. “That was a huge risk, that was like the eighth of January, it was such a terrible time for any sort of show, everyone’s broke after new years or away and I just bit the bullet and put on the show and it sold out. He ended up loving New Zealand and coming to my house, hanging out with my children — he’s like one of the biggest rap stars in the world at the moment, it’s crazy.”

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The Beginning

HH: Where are you from?

M: I was born and raised in West Auckland.

HH: So when did you come to Wellington?

M: In 2000, I’d just turned 21.

HH: What are your earliest memories of music and hip hop?

M: I guess my father’s always been quite musical, although he wasn’t a musician, he’s got a massive vinyl collection of rock n’roll through to classical, old soul music — Barry White, Marvin Gaye and all stuff like that. I guess it was probably, firstly the record player itself I was fascinated by and just learning how to use that then listening to the music. It just went from there really — that was the start of my love for music. I guess the first time I saw Radio With Pictures, [which is a] music show during the late 80’s, you know I always used to sneak out of bed and watch TV, do that kind of thing.. seeing videos from like Run DMC I guess that was always the initial cross over for me.

HH: When you got to Wellington, what was your impression of it, from an outsiders POV?

M: Well I’d visited Wellington quite a bit before, I’d been to early King Kapisi shows and stuff like that at that club that used to be above Area 51, La Luna. I knew from then it’d always been a strong kind of community and then I guess when I was living in Auckland and starting to DJ around 1997/98 people like DJ Raw would come play at the DMC champs and stuff in Auckland, he was kind of my favourite turntabilist at the time. The whole turntabilism thing was so new to me and he was one of the first people I’d really seen do it really well — he was from Wellington obviously, so that association was pretty strong from the start.

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DJing — The First Love

“DJing for me, I think, it doesn’t matter what I do, it will always be my first love. Playing music I love to a massive awesome, receptive-partying crowd. The buzz from that is still — nothing can beat that.”

HH: When you began, were you a competitive DJ?

M: Nah. I’ve never been but you know I’ve always played a mixed bag of different music. It was Hip Hop that I really wanted to play in clubs and that kind of a thing; obviously learning the basic scratching and stuff but it was never at the stage where I was extremely technical with what I do DJ wise.. still to this day I guess because I can’t scratch that amazingly, I’ve always been about making the song the focus.

HH: How’d your route go, starting out in Auckland?

M: Normally just playing parties. Playing for my friends. I ended up being a DJ for a group called Bahama 62 it was my first ever…Me and a bunch of my friends, there was Tourettes from Breakin Wreckwordz and now YGB — Dominic Hoey; we were living together at the time so we decided to start a rap group. That was kind of like more of a fun kind of party project — we didn’t have any serious gigs, we were quite involved in the punk and hard-core scene at the time so quite often [I’d play] at the punk parties cause everyone was into rap music.

HH: At what point were you like, I wanna do clubs?

M: I guess it was when the bands that were playing all the parties started playing at clubs and I was asked to play music. I think my first club show was at The Kings Arms, with my friend’s indie band; it was pretty terrifying for me. It was kind of cool in a way because it was all my friends there, but at the same time there was also a lot of the public there and I was still a beginner you know like I couldn’t really sort of blend properly, I couldn’t really scratch..I remember just getting so drunk — to the point where I passed out and I wedged myself between my record box and the wall.. the song ran out and there were people looking at the booth [laughs].. all they could see were these flapping legs.

HH: Mid-set?

M: Yeah. (Smiles).

HH: Passed out?

M: Well I didn’t pass out. I fell over and got wedged between the wall, fully conscious and aware of what was going on. [Cracks up]

HH: Okay so once you got to Wellington, what was your mission, were you still in a space where you were finding your own way as a DJ?

M: I guess so. Yeah. Like I said I started off with Hip Hop, but I’ve always been really eclectic with the sort of music I play. So I think by the time I got to Wellington, although I was still buying a lot of Hip Hop vinyl and stuff like that, I knew for me, there was probably more work in dance music; I would play Garage and US House even though the house music I was playing was like Kenny Dope & DJ Spinna who are still sort of — they’ve got their roots in Hip Hop as well.

Record Store Life — Before The Internet

HH: Did you have a day job?

M: About three months into moving here, I ended up living with Tourettes for a while; his partner at the time was working at the CD store on Cuba Street. I managed to get a job at the CD Store, the one that was on the corner of Cuba and Dixon Street.

HH: Did you plan to perpetually work in music, it seems that’s just sort of what’s happened for you…

M: Ummm, yeah, it was one of those things where I’d always wanted to work in a record store. Not a CD store, but a record, record store. I ended up working for the CD Store for a long time. They ended up buying the Tandy’s Music space in Manners Mall, which had Chelsea Records attached to it. Over the years between 2001 and 2004 I was moved around all the different CD Stores; when I became assistant manager down Lambton Quay there was an opening to come work at Planet Jacks in Manners Mall where the crêpe shop is now. I ended up managing Chelsea Records which was my first step into proper record store life.

HH: Which you’d always wanted to do..

M: Yeah and I ultimately got there. It took a little while hustling top 40 CD’s but I eventually made it to Chelsea Records.

HH: So working in the record store would have advanced your dig-game?

M: Absolutely. I had to step up my game just to keep on top of current music. People would come in asking for specific vinyl, they were smarter than yourself, so you have to keep on top of that. I was in charge of all the ordering, it was all imports — there weren’t many people who were bringing in records locally. It was just dealing with shops in New York, San Francisco, London — going through release sheets; faxing stuff backwards and forwards — this is before the internet. We were such an integral part..I sort of built a bit of a brand around Chelsea Records because I had the freedom to do that, I guess, the owners of the company didn’t really know about that kind of thing. I had a bunch of people — Jaz 72, Zen Yates, Duncan Croft who’d worked in record stores previously.

“Chelsea Records has been around since the 70’s — the brand, but we moulded it in to what it ultimately became in Wellington.”

HH: What did Chelsea Records ultimately become?

M: Basically one of the best record stores in the city. It opened up a global view for me; especially dealing with people from overseas on a weekly basis inn terms of seeing what releases were coming through.

HH: Were You DJ’ing at this time?

M: A little bit. But it really wasn’t until Bryce from Sandwiches hit up myself and Duncan. We used to do the Flava show every Friday night on Active and I had played stints at Studio 9, Goodluck, Matterhorn, & Watkins Bar too.. So Bryce used to listen to our show; we’d never met him, he just came into the store one day and said, ‘I’m opening up a club called Sandwiches, I want you guys to be the residents in the lounge’.

Sandwiches — A part of Wellington’s Clubbing History

“Clubs would be an extension of people’s lounge. Where as now, it’s just different.”

HH: How old were you then, were you ready?

M: 22, 23. Nah. I definitely wasn’t ready. Radio DJing is very different to club DJing. But it was because of our selections and the sort of stuff that we did, that’s why he wanted us.

HH: What were you feeling at the time. Do you remember?

M: A lot of Hip Hop, a lot of UK broken beat house, sort of new jazz — that kind of vibe, that was big at the time — right through to UK garage, US house..I think it was our eclectic nature which made us appealing. We weren’t specifically any genre.

HH: Looking back now, because you would have watched the music trends change over the past 10 years, in terms of party people, have you kind of drawn some conclusions over how trends change?

M: Mmhmm. Wellington specific, or maybe even nationally, club culture’s in a bit of a lull right now. Compared to back then, there just seemed to be more happening. More parties happening. I don’t know if it’s because we were younger. But there just seemed to be more happening. Sad to say, but there were more drugs [laughs]. And booze was cheaper in clubs and life was cheaper. You could smoke in clubs.. clubs would be an extension of people’s lounge. Where as now, it’s just different.

HH: As someone who was immersed in it, is it a good thing or a bad thing from your POV?
M: Um, evolution is evolution. But at the same time I’m not going to deny that things were definitely better back in the day. [Cracks up]. Music especially.. not about the specific kind of music, or the quality of the music, but the fact that it was so hard to source any of the specific stuff; when you did get a record or an import CD, you’d listen to it over and over; because it was so hard to get and it took six months to arrive — you really treasured it. Now, it’s so disposable and I can’t even remember the last time I sat down and listened through a whole song. Unless I’m sitting on the bus with headphones or whatever..If I’m sorting out music for a set, I’ll listen to 15 seconds of a track.

HH: As well, I’ve heard you’re a collector of things and as we’ve said everything’s so disposable these days, do you think collecting and cherishing music might be revived again?

M: I think if we’re looking at vinyl, it’s definitely on a massive incline. Which is really good to see. You have people like myself who are just really into collecting vinyl. Record labels recognise that — look at Stones Throw, every single release they do is either a picture disc, or it comes with a bit of art work or a beautiful folder. They’ve recognized the collector and people just don’t need a black slab of vinyl anymore. For a lot of people that’s like a massive inconvenience, but if you make it a collector piece that’s what’s brought back the resurgence….Even with vinyl releases of stuff — I bought A$AP Rocky’s album which is like a triple orange gate-fold record. Even though I [already] had it for months, I just liked the album and I thought it’s a beautiful piece of vinyl. I’ve got a turntable set up at home and I can chuck it on if I feel like it, but you know, I very rarely do that because it’s all loaded into my Serato.. But as a collector I like having the piece, it’s just a nice piece to have.

Marek The Collector

“Not only are you getting this beautiful item, you’re hearing the music and discovering new tracks and that’s how it was back when we were at the record store.. I’d order off a list of names and there’s no way of even hearing what you were even getting.”

Marekkaws

HH: So from a collectors point of view does the overly saturated digital market affect the thrill?

M: Definitely. I mean if I’d never heard that album or hadn’t been listening to that album for six months and it turned up on my doorstep, and I was looking forward to it; then obviously the buzz of getting that record, putting it on for the first time, listening to it, that just takes the collecting experience to a whole other thing. Not only are you getting this beautiful item, you’re hearing the music and discovering new tracks and that’s how it was back when we were at the record store.. I’d order off a list of names and there’s no way of even hearing what you were even getting. So it would turn up and we’d sit down and have a massive box.. it’d be like, so and so remixed by so and so or so and so’s new record. Sometimes you’d know a song by Giles Peterson or someone like that and rate it but most of the ordering was done blind or deaf; you’re just ordering off a name and it’s just luck of the draw what turns up.

HH: How many pairs of sneakers do you own?

M: I don’t know. Maybe… 90 pairs.

HH: And why do you like Be@rbricks?

M: It’s just a collecting thing. Be@rbricks are like a mixture of PLAYMOBIL and Lego, but each one is individual and specific to a certain artist — I’m a big fan of art and pop art, artists like Kaws and Stash I guess it was a love of graph art and then I explored other avenues of pop art and now I’m a fan of a lot of modern art.

Marek says: “I guess like you said, I’m a collector and part of collecting is the hunt. So earlier on, like I was saying, it was the hunt; the hunt to find these small pockets or these little bits of rap music; whether that be at the end of Arsenio Hall or listening to a three-hour reggae radio show in the hope that there’d be a rap song that I could record — that to me, I was collecting at the time. “

After successfully throwing ‘Space Jam’ last Friday, a 90’s Hip Hop party with special guest P-Money, and clocking one of the biggest nights ever for the venue — Betty’s Function House, Marek dusts off 2013 with a bang. The Mazdef x WDYFILWHH story is to be continued in the new year. Stay tuned…

Raiza Biza-Sitting On The Cusp Of Something Big

Interview, Music

Raiza Biza know’s he’s on the cusp of something big with his music. It can be felt off the back of his last album Dream Something, which collected new followers and new cities to tour- including the South Island of New Zealand which Raiza sees as new ground to break.

“You know, there’s a lot of people who might have heard the name or might have seen the name floating around here or there but they haven’t yet seen it first hand, those are the people that I want to try and reach. But it’s a step by step process and right now it feels like we did the hard yards and it’s almost downhill from now.”

AFRO/KIWI IDENTITY – BEHIND THE SCENES WITH THE STORYTELLERS

Culture, Feature

The Storytellers is a research project executed by author, event manager, researcher and creative director of the website Africa On My Sleeve, Makanaka Tuwe. Now living in Morocco, Maka has been running projects for years. This one in particular began as a university requirement for her masters qualification, but grew to become an intrinsic bond between the nine young Afro/Kiwi women involved; exploring ways to shift the mainstream narrative of African people and perceptions of them, the answer was to become the storytellers themselves.

Maka says “Over a period of two months The Storytellers and I met on Sunday afternoons and what was a creative research project soon became a space of healing, seeing ourselves reflected in our worlds and a safe space were we could unravel. Through the creation of content we produced visual outputs that explore and share the experiences of third culture identity, African representation, being a woman of colour, black love, cultural heritage, colourism, tokenism and intersectionality within African identity.”

PROJECTS:

Dancer Chanwyn Southgate produced a piece in tribute to Brenda Fassie, a South African musical legend; photographer Synthia Bahati asked what does an African look like? In her project Huemans of Africa; a song by singer/songwriter Laila Ben-Brahim called Our Heritage addresses feeling pride in one’s genetic make up; #BLACKGIRLDIARIES explores what happens when being different affects you negatively by Tadiwa Tomu;
mixed race Rita Wakefield writes an essay asking ‘What Is Blackness’; ‘A Weak in My Life’ is a body of poems by Mwangileni Kampanga; there’s a series of memes by Adorate Mizero called ‘A Reflection of the Diasporic African Millennial’ and Rumbi Tomu a focuses on Black Love .


“On the food chain of life it goes white men, white women, black men, black women.” – Makanaka Tuwe.

MAKANAKA TUWE – PHOTO BY SYNTHIA BAHATI.

RESEARCH INFO:

“This research is aiming to provide an impetus for researchers, policy makers and those interested in African development to start exploring different participatory and alternative methodologies to countering the issues that come with migration, identity and representation for people of African descent in the New Zealand context. I begin the exegesis with a personal narrative I wrote as a reflexive diary entry during the research process. The decision to begin Chapter One with Home but never Home was to highlight the reality of navigating life as a woman of African descent in New Zealand and the conversations I engage in about identity and belongingness.” Download Maka’s research HERE.

Go behind the scenes with S E R U M and T H E S T O R Y T E L L E R S photo shoot/interview processes below:

PROJECT EXCERPT:

LAILA BEN-BRAHIM – PHOTO BY SYNTHIA BAHATI.

“For a long time I felt ‘stuck’ between living in western societies norm and following the path of my cultures. Unfortunately, society made me feel discouraged to be who I intrinsically and biologically am. I was trying to mould myself into someone I wasn’t just to fit in and feel ‘white’ – for lack of a better word. Eventually, the more I grew, I started to learn more about my culture, heritage and customs and realised that in order of representing who my family and I am, I would have to stand out at times. I wouldn’t need to wear my hair straight to school or eat promptly with a fork and knife. Some people took my dad’s broken English and heavy accent to mean ‘welfare’ or ‘refuge’, when I saw it as intelligence and wisdom. My brother would even simplify or change his name so people wouldn’t overlook his CV or just to make it easier for people. My dark-skinned friends and I would be labelled at school as the troubled kids and be disciplined without having done anything wrong. Women in my family who wear cultural clothing in public would be labelled, ridiculed, mocked or stared at when they were innocently walking through the city. I am now at a place where I am 100% proud to be a Moroccan-Samoan Kiwi. The values I learn from each enable me to grow, I feel like I have roots when before I felt discouraged, ashamed and a little lost. I love celebrating everyones differences from the inside to the outside because with difference there is no learning, growing or understanding.This song is about finding my love and appreciation for my heritage and culture in my early adulthood.” – Laila. Listen to her song HERE.

TRAVEL DIARIES: LIBBY & THE ORANG ASLI OF MALAYSIA

Culture, Interview, Video

Orang Asli means original people” Libby tells me over a morning coffee in the only open cafe we can find over Christmas/New Years of 2018 in Mangawhai, New Zealand. She has just returned from a one year trip to Malaysia. Predominantly a resident of England, Libby has ties to New Zealand after attending high school in Cambridge for a few years. She is a photographer, visual artist, traveler and poet. While visiting Gua Musang in the Kelantan region she unexpectedly set out on a photo journalism trip deep into the Malaysian jungle, which is one of the oldest in the world. “At the time I was just hanging about [Kuala Lumpur] with my artist friends and then the news kind of grabbed me, the logging that was happening at the time. I wanted – just to know more.”

Libby kept a travel diary documenting her experience with the indigenous from her mother’s homeland, Malaysia. It would turn out to be a magical trip, a once in a lifetime experience she won’t forget. Logging photos of her experience, the post is a nostalgic throwback and a beautiful account of a spiritual experience that I fully recommend!

EXCERPT FROM LIBBY’S TRAVEL BLOG:

“The sacred site we were soon to visit is a large cave, further into the jungle, called Gua Janggut. The hallowed space is revered, not only by the Temiar but also the Negrito community, another Orang Asli group that live within the area. They speak a separate language known as Mendriq, and there are about 220 of them left, making this a very endangered language. Before heading to the cave, we visited the Mendriq village and we received another blessing from their local elder in order to enter. They too, used a Tualang candle. “

Check out the rest of her diary HERE.

BATU BANG – ‘RED RUBBLE’ Photo by Libby.

EXCERPTS CONTINUED:

“There are various gateways named here; Pintu Raso, Pintu Sindat, Pintu Haluan, Pintu Kong connecting to the other worlds. It was a quiet and potent sensation simply being in this space. Although I was given permission to take photographs here, it almost felt wrong. Only the Shaman can enter the deepest parts of the cave.”

” The earth here is a deep and vibrant red. When it floods, it’s like blood. The Temiar referred to the floods that abolished their housing and brought disaster to the whole of the Kelantan region as the infamous Bah Merah (red floods). As trees are cut, they no longer soak up the rainfall. Silt and other debris is carried downstream by the flow of rainwater into the rivers. Eventually the rivers fill with silt and burst their banks. The ‘killer’ Bah Merah of 2014 rose thirty meters above the level of the river. “

LIBBY HAS PRINTS FOR SALE ON HER WEBSITE.

“Much like the beliefs of the Temiar, the Mendriq also explained that if the construction of the hydroelectric dam was to continue, flooding over Gua Janggut, terrible consequences would take place as the balance of nature is disturbed further and the forest spirits are angered,” Libby writes.

  At the beginning of 2019 Prime Minister Jacinda Ardern spoke in the session Safeguarding Our Planet alongside broadcaster and naturalist Sir David Attenborough, Ardern was asked by former US Vice-President Al Gore what she would say to world leaders who don’t believe the climate crisis is real.

She replied:

“I wonder whether or not I would say anything or if I would just show them something,” she said. “It only takes a trip to the Pacific to see that climate change isn’t a hypothetical, and you don’t have to know anything about the science … to have someone from the Pacific island nations take you to a place they used to play as a child on the coast and show you where they used to stand and where the water now rises.”

 

East Asia is another area of the world feeling the affects of climate change.
In the past year alone there were typhoons in Japan and East Asia, flooding in Japan and China and drought in Central Europe. Commercial logging and deforestation on the continent contributes heavily to this damage.

Libby writes:

“Malaysia has one of the world’s highest deforestation rates. These are valuable ecosystems and are the most ancient and beautiful, tropical forests I’ve ever seen. We must fight this before it is too late. As Orang Asli are displaced from their land because of logging, they are abject to poverty. The once clear river water is now polluted and floods will only worsen. We must learn from the native people and also become guardians of the forest and it’s creatures. Soon, all we will have are these fake paintings, towering over like imprints of a forgotten past.

“As the shape of the Malaysian jungle shifts, so do these cultures.

I am fascinated to see how their values take form in the moving landscape of their lives.”

On January 18th 2019 Reuters reported:

In a first, Malaysia sues state government for infringing land rights of indigenous people

In an ancient area of the world, now functioning amidst a quietly raging money machine intertwined with corruption, there is hope that although indigenous people and their values have been compromised within these societal ‘upgrades’, the now-visibly damaging effects on the earth by these processes, can be restored or at least healed using the values of the very people in which industrial destruction has disregarded. Even in the face of a) extinction for animals and b) genocide for people. Although it is widely accepted among indigenous and other minority cultures, when sacred sites and ancient graves are destroyed for example, there’s nothing that can rectify some spiritual damage, simultaneously it is clear the only way to survive harmoniously is to have a conversation and gain an understanding in order to work together going forward. It is obvious that the earth as a vessel is angry with humanity in its current state, changes must be made. Share some of Libby’s journey into the Malaysian jungle and her experience with the Orang Asli or ‘original people’ below:

Follow Libby on Instagram.

And check out her art on her Website.

BTS SHOTS:

PHOTOGRAPHY: FEVER HOTEL – CHECK IN WITH ASHLEY CHURCH

Culture, Interview, Threads


Photographer and creative director Ashley Church caught up with S E R U M over email for chats about her latest Exhibition ‘You Give Me Fever’ which is on at Hunters & Collectors in Wellington this February. We talk about her working relationship with dear friend and true artist Xoe Hall – when these two creative forces combine they become Fever Hotel, specialising in clothing design, photography and styling which you can check out HERE. We also talk about the legacy Hunters & Collectors has made for Wellington fashion.


SERUM: How did Fever Hotel come about?


A: We had been collaborating for years, Xoe and I would often photograph Xoe’s rad clothing she would make or decorate. When we got over submitting our work to other publications… we decided fuck it, we’ll make a blog and publish ourselves.

Ashley Church & Xoe Hall are Fever Hotel.


SERUM: Who are Fever Hotel?

A: Ashley Church & Xoe Hall.


SERUM: What does Fever Hotel do?


A: We do whatever inspires us at the time. But mostly it’s Xoe decorating second skins with me photographing them how we want to and we get our friends to model for us. We also feature artists work & have vacancies for artistic submissions!


SERUM: Is Fever Hotel you’re main hustle or side hustle?


A: Side hustle, not really a hustle though, it’s chill. We do what we want when we want to, and do our best to disregard social media pressures or norms.

Photo by Ash Church, Dinosaurtoast


SERUM: How would you describe your photographic style?


A: A bit sassy, a bit sexy and I am obsessed with eye popping colours and shooting against the grain. And I love juxtaposition.


SERUM: What other jobs/creative passions do you work on?


A: My own thang Dinosaurtoast, which is photography & creative direction and me and my partner recently bought a house, so a lot of house renos too!


SERUM: What have been some of your favourite or more memorable projects to date?


A: Such a hard question, because I love all our collabs for FH, every one of them is different!! Both Part 1 & 2 of the Heartbreak Double Feature – we went all out with lighting, set design and everything. They were rad to shoot and had us punching the air in excitement.

Photo by Ash Church, Dinosaurtoast.

SERUM: What is it about working with Xoe that you would say makes Fever Hotel special to you?


A: Fever Hotel can only happen when Xoe and I work on shit together, because of the way we collaborate, ideas just come magically and sporadically. That’s the beauty of Fever Hotel. We do what we want, when we’re in the mood. I think we don’t try to force anything, if it feels right it feels right and we know. So if your working on something and it feels right, keep going!

“You Give Me Fever” exhibition on until end of Feb 2019 at Hunters & Collectors.


SERUM: How would you describe what Hunters & Collectors means to Wellington city and also the connection between H&C and Fever Hotel?


A: Hunters has been around since before I was born, it’s an integral part of Cuba Street & Wellington cities fashion history. Hunters as been helping people express themselves for years via fashion! Chrissy and Charlotte, at Hunters, have always supported Fever Hotel – letting us do window displays, Xoe has hand painted their stairwell with a rad dragon and has many hand decorated items for sale through the shop! Love the collaboration and inclusivity for artists and especially now there is an exhibition space upstairs!


SERUM: What are your top 3 creative inspirations that give you fever right now?


A: Insanely bright colours, neons mostly. And I love when shit matches.

Glitter, forever glitter.

And anything a little bit weird, over the top, and 80s.


SERUM: What are some projects Fever Hotel are looking forward to in 2019?


A: Right at this moment – our You Give Me Fever Exhibition… Xoe’s got heaps on the go at the moment, and I’ve got some rad ideas for photoshoots! Will keep you posted!


SERUM: Describe a work day in the life of Ash.


A: I get up have my breaky, hang out with my 2 pups and husband. Drive 10 mins down the road to work, TeacherTalk, where I am a marketing gal! Xoe and I work at TeacherTalk together! I get as much done as I can. Head home, walk up a hill in Porirua, if I’m feeling creative I’ll work on a project, or plan my next idea / shoot by making a moodboard on Pinterest! And usually end up reading a good book and going to sleep waaay too late.


SERUM: What are some things you do to keep inspired as a creative professional?


A: Hang out with other artist friends. I give myself space to come up with new ideas – I don’t force it. Listen to music, go to gigs and watch music videos! I also watch films and read a lot. I also do things for my well being, like hangin’ out in nature!

Follow Ash on Instagram.

There are still a few limited edition framed prints available for purchase. You can DM her dtisyourfriend@gmail.com if your interested.

T H R E A D S: JETT NICHOL DEFINES THE BAG

Interview, Threads

These holidays 22-year-old designer and personal stylist Jett Nichol is dropping some golden knowledge and then taking a one way trip to the United States. It’s his dream to intern for Kanye West. “Me and Kanye are going to be friends one day” he tells me, and somehow, the intelligent part of me can picture it. Jett has a confidence about him, he’s passionate, articulate and has a work ethic to aspire to. Since he moved to Auckland two years ago from Taradale, Hawke’s Bay he’s been flipping burgers for 80 hours a week, at a joint called Better Burger. This year he’s managed to save enough money to buy a Rolex and a new pair of Rick Owens for ‘his bag’. He explains:

“There’s a thing called ‘the bag’ which they mention in hip hop – they’re not talking about money they’re talking about God. Straight up, they’re talking about that feeling in your chest when everything is going correctly and you understand that the stars align sometimes – it’s when you get that feeling in your stomach.

Plans to fill his bag include spending downtime with girlfriend Poppy and swimming and sitting in a Japanese sauna. Having researched everything down to his suitcase when preparing for his trip, to me, it’s a reflection of the designer in him. After Japan the plan is to head to the States solo. “Either New York or LA, I might flip a coin or some shit. Some rooms, you can only get into alone,” he explains. In this interview we talk about the right way to ‘get clout’, styling rappers and having the confidence to recognise your own greatness. “Kanye’s the one guy I wanna work for. Designer’s have always got apprentices. Masters like Yves St Laurent was the apprentice of Dior… My friend Taylor Burn from Auckland though is now Virgil [Abloh’s] personal assistant.”


SERUM: Isn’t it incredible what Kiwis can do these days?

J: Crazy. Kids here are different. There’s actually a demand now, it’s building really fast.

SERUM: Yeah we’ve got so much talent here, like a little concentrated island/country.

J: Cause we’re so friendly. Obviously there’s exceptions but I think we admire the culture of whatever we wanna way too hard. We’re fans but since we’re so far away we get a misconstrued idea of all of it and we end up putting a spin on it into our own shit, the kids here are so different, we’re fire as.

SERUM: Describe what you’re style’s like?

J: Bold, bright, but it’s equally as dark. I don’t know it’s just bold without being dramatic or offensive, like cartoonish I guess. I like big letters, big colours, a lot of textured fabrics, shit you ain’t gonna find in AS Colour.

Shirt designed and made by Jett.


SERUM: Where do you shop?

J: I actually don’t. Last place I shopped was at Zambesi and that was probably like mid to end of last year. I bought some Margiela and some Rick Owen shoes. I don’t like shopping man, there’s so much shit product. When I buy something I have to do a lot of research. I started looking into best suitcases to buy and they were all shit and so dumb. I was like ‘How could I have this? This doesn’t represent me in no way’, so I bought a $300 suitcase, rimowa, aluminum, it’s fucking hard. I like minimal utilitarian products and the best of it. I feel like Rick Owens makes the best shoes in the world. I like to buy really little of high quality things. If I was a girl I would not be touching Glassons or anything.

SERUM: Fast fashion is a big fucking problem.

J: It is. But the best way to get clothes is just like the type of shit you run into in your life – there’s something natural and sexy about it, the way you got it. Some of my favorite pieces ever are pants, jackets that were hand-me-downs from my uncle. They’re ripped and old but it’s just dope. Shit that you find in your parents’ wardrobe as well – it’s that shit that creates the most vivid homegrown styles

SERUM: For you. How much is too much to spend on a garment?

J: None – there’s not too much. Those t-shirts, green ones, $600. Like who the fuck is going to own a t-shirt for $600?! I believe everyone should own their dream pair of shoes, whether they cost $300 or $5k.

I feel like everyone needs their dream pair of shoes as soon as you can afford that shit – get them shits. I mean, what the fuck are people spending money on like what is there?

Drugs.

SERUM: How in your words would you say fashion is an extension of personality and why is it important?

J: It’s all about mood. The word fashion is …fashion is almost like an accessory to style. Style is just essence of character you know. It’s the purest form of someone’s soul, I don’t wanna say soul but it’s really deep rooted. Style is – they know what they’re doing they know where they’re going and why, even if they don’t realise they know. It gets quite spiritual I think style at least and then fashion is there to aid and protect style in a way and sometimes replace it. You get some losers out there that replace style with fashion though.

SERUM: When you wake up how do you know what you’re going to put on?

J: It’s always about what type of character I wanna be that day like what type of movie am I in today. Sometimes I feel minimal like right now I’m wearing black and two white stripes, Ricks. For sure sometimes I feel busy as and I wanna wear mad accessories like patterns, I feel like fucking people off.

SERUM: Name your top four designers.

J: Without saying me times four, lets go Margiela number one because I feel like that was the first guy to inject irony into the industry, like the element of almost dark humour in a way; he really criticised the industry and the ins and outs of it through the clothes which is kind of buzzy. Obviously everyone’s doing it now, the idea of just rarity. That guy, there’s like two known photos of him ever. He was very anonymous, very strange. Doesn’t really have a solid logo either; he’s got a tag that’s blank – all of that shit. So yeah Margiela, coolest.

Prada – it’s uniform, really minimal, classy – you now devil wears Prada, obviously.

Kanye – he’s not my favorite designer in the world but I still think he crushes it. He’s making a lot of statements I mean Season One, that fucked fashion up for sure in menswear.

SERUM: Yeah I fell for that real quick, completely in love.

J: Yeah and I don’t think the effects of that have been seen yet either, people are going to click maybe 10 years later but nah, Season One meant fucking heaps.

SERUM: Also the choreographer he chose for those shows was the same woman – Vanessa Beecroft and I just loved that human installation approach.

J: Yeah it was rare aye.. I think Helmut Lang did that as well. They had a kinda stand-still-army-type vibe.

SERUM: What do you think of celebrity designers?

J: I don’t know if I think anything of celebrity designers. It’s all good, after hearing so many Kanye interviews I try to stay away from the whole class-ism thing. Like try to not box people in you know if there’s a celebrity and they wanna do something different it’s like fuck yeah do it.

Name some..

SERUM: Rihanna, FENTY

J: Rihanna’s so fire. .

KANYE.

J: Who is a shitty one?

Savings from Better Burger.

SERUM: I just think for someone who lives it, breathes it, and then a random comes along and dabbles in it, must get frustrating, no?

J: Well I’m tryna live it. I’ve been doing 80 hours a week there. I’m not even playing, I’ve been just saving money this year to try and bag myself. Aw wait, first designer is Nigo!

Nigo – he designed BAPE and then Human Made – I think BAPE is the best streetwear label ever to do it. It brought streetwear to a really childish place but like, luxury. It was just buzzy like straight out of SpongeBob and then Pharrell… great celebrity designer, shout out to celebrity designers.

SERUM: I mean these days no one is one thing.

J: Yeah it’s kind of a renaissance huh.

Jett & Sizwe worked together at Better Burger.

SERUM: How do you feel about clout chasing ?

J: I’m a clout chaser. LOLS. There’s just a way to do it and a way to not do it – everyone wants to be popping so it’s like – you got to do it but you’ve got to know that you’ve got the bag. You’ve got to chase the clout within yourself rather than following other people’s clout. Sure people can give you followers but no one’s really giving you clout like passion and it always comes down to how you’re feeling inside. That’s where style sits, style is the essence of clout which comes back to God. It’s all very spiritual. You’ve just gotta focus on yourself – watch your own back and don’t bother about anyone else’s. If you can help someone else’s bag do that and if you can see that someone can help your bag – do that. But it’s about your bag, don’t steal anyone else’s cause you’ve got your own right there. Everyone’s got it. The people that are hating or clout chasing the wrong way – they’ve got a bag of their own but they dropped it on the floor, forgot about it and are going after someone else’s. It’s dumb. Focus on your own name, spend a lot of time alone ..

Nah, we’re gonna crush it.

Who’s we?

Me.