T H R E A D S: JETT NICHOL DEFINES THE BAG

These holidays 22-year-old designer and personal stylist Jett Nichol is dropping some golden knowledge and then taking a one way trip to the United States. It’s his dream to intern for Kanye West. “Me and Kanye are going to be friends one day” he tells me, and somehow, the intelligent part of me can picture it. Jett has a confidence about him, he’s passionate, articulate and has a work ethic to aspire to. Since he moved to Auckland two years ago from Taradale, Hawke’s Bay he’s been flipping burgers for 80 hours a week, at a joint called Better Burger. This year he’s managed to save enough money to buy a Rolex and a new pair of Rick Owens for ‘his bag’. He explains:

“There’s a thing called ‘the bag’ which they mention in hip hop – they’re not talking about money they’re talking about God. Straight up, they’re talking about that feeling in your chest when everything is going correctly and you understand that the stars align sometimes – it’s when you get that feeling in your stomach.

Plans to fill his bag include spending downtime with girlfriend Poppy and swimming and sitting in a Japanese sauna. Having researched everything down to his suitcase when preparing for his trip, to me, it’s a reflection of the designer in him. After Japan the plan is to head to the States solo. “Either New York or LA, I might flip a coin or some shit. Some rooms, you can only get into alone,” he explains. In this interview we talk about the right way to ‘get clout’, styling rappers and having the confidence to recognise your own greatness. “Kanye’s the one guy I wanna work for. Designer’s have always got apprentices. Masters like Yves St Laurent was the apprentice of Dior… My friend Taylor Burn from Auckland though is now Virgil [Abloh’s] personal assistant.”


SERUM: Isn’t it incredible what Kiwis can do these days?

J: Crazy. Kids here are different. There’s actually a demand now, it’s building really fast.

SERUM: Yeah we’ve got so much talent here, like a little concentrated island/country.

J: Cause we’re so friendly. Obviously there’s exceptions but I think we admire the culture of whatever we wanna way too hard. We’re fans but since we’re so far away we get a misconstrued idea of all of it and we end up putting a spin on it into our own shit, the kids here are so different, we’re fire as.

Subscribe to get access

Read more of this content when you subscribe today.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: