For 24-year-old Siphosethu Duncan fashion and a passion for dressing didn’t truly begin until this year. Moves like investing deliberate time on her Instagram or buying tickets to Fashion Week happened when this fresh-faced and gracefully talented up-cycler locked into her fashion-sense. Her Instagram feed shows an instinct for minimalism and what to leave out or off. For S E R U M The Sundays Apparel feed bares a curated grace and elegance that’s hard not to refer back toward. Living out in the wops of Pukekohe where she and her husband Warren own their own home, this young boss woman uniquely sets silk textures against freshly ploughed soil. Sisi to her friends, as named by her late nanny, she says embracing her personal style was like “An opportunity to take myself seriously — an opportunity to pursue my love for fashion”. Once we saw the styling work she did for Mukuka’s Time + Space video shot by Shakie Photography and directed by Makanaka Tuwe, we had to catch up with her and talk about Sundays Apparel and what she’s going to do next.
Where are you from?
S: Beautiful Durban, South Africa but living in Auckland, New Zealand.
Describe your personal style:
S: My personal style has definitely changed and is constantly evolving and growing — I’ve noticed a change in style due to genuine inspiration. I went from urban streetwear to minimalistic inspired looks. I noticed with interest how many clothes I have accumulated throughout the year all in the name of fashion but when I switched to dressing minimalistic, it helped me declutter unworn/worn clothing items. Quite a challenge but so far, I am enjoying the journey.
“The idea of only being given one choice of style or similar choices bothers me hence why I thrift.”
What are some of your first memories of clothes and materials?
S: I never really took much notice on my apparel, what I would wear or how I would wear my outfits. I started noticing recently that people are loving what I wear. However, I can recall a time when I was a lot younger, I sat in my soft-tech class in intermediate school brainstorming my brand label. This was quite far-fetched as I wanted to become a nurse.
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Follow Siphosethu on Instagram HERE.
Check out Siphosethu’s styling work on Mukukā’s Time+Space video below: